NYC PDT

We took a bite out of the Big Apple!

Two weeks ago,16 UO PRSSA members jetted off to New York City on our longest and farthest Professional Development Tour (PDT) yet. We spent five jammed-packed days running around the city, touring agencies, making connections, eating great food and seeing the sights. 

We started out at Burson where Lianna Jordan told us all about Burson’s unique and technology-forward approach to marketing. Then we caught up with UO Alumni Audrey Marlatt at Hunter where we looked at deep dive case studies of their most successful campaigns. Next we headed downtown to the Public Relations Society of America headquarters where we met with Shelley Spector who gave us a special tour of the Museum of PR. We chatted with the girls at GALE about their work on the Got Milk campaign, and how they maintain positive working relationships with influencers. Our final day brought us to FleishmanHillard where we got to hear from two more SOJC alumni, Rita Herbstman and Jonah Boyd, who discussed AI’s quickly evolving role in the communications industry. We saved the best for last with our special tour of the Empire State Building with Brock Talbot, who taught us all about how the landmark advertises itself and works with celebrities to create paid and earned media. 

This trip was a culmination of months of hard work from our executive team. We want to give a special thank you to Rebecca Chiang and Shae Ross for successfully planning and organizing this trip, and to Chloe Jurva for securing our funds for this trip.

We can’t wait for more PDTs in the future, and are excited to see where we go next!